"In today's ever-changing industry, retailers must evolve quickly to get ahead of customer expectations," said Pravin Pillai, Global Head of Retail Industry Solutions, Google Cloud.
#Trax retail Offline#
Working with Google Cloud, we can help retailers leverage image recognition to transform their overall operations: to improve on-shelf availability, forecasting, click-and-collect processes, and, ultimately, to modernize the shopping experience as online and offline converge." It's our mission to provide 'eyes in the store' on every SKU. Joel Bar-El, Trax's CEO and co-founder, added: "About 90% of shopping worldwide is still done in physical stores. "At NRF 2019 in New York this month, we're excited to be demonstrating how Google Cloud and Trax provide our retail customers the ability to ride the wave of increased cloud capabilities, advanced machine-learning algorithms and reduced imaging-sensor costs to digitize the shelf and create new powerful applications: for increasing product availability, better management of in-store inventory, and creating new customer experiences, such as augmented-reality (AR) guided shopping," said Mark Cook, Trax's VP for Retail, based in San Francisco.Ĭook continued: "Google Cloud provides the secure computing power to capture tens of thousands of SKUs across an entire store within milliseconds and produce real-time insights with our image recognition engines that can rapidly address any out-of-stocks or other shelf-execution gaps."
#Trax retail manual#
These moves follow pilots that have highlighted the accuracy and reliability of a system that allows for replacement of costly, time-consuming manual processes – increasing overall SKU availability, reducing out-of-stock duration and generating marked sales uplift. Two leading global retailers have moved forward to the next stage of deployment of the Trax Retail Watch solution, expanding both the number of stores and the number of shelf products they are digitizing. Trax, headquartered in Singapore, currently works with two-thirds of the world's leading CPG companies. Retailers deploying the Trax Retail Watch SaaS solution, powered by Google Cloud, will leverage advanced artificial intelligence to be able to rapidly identify missing SKUs, confirm planogram compliance and take other critical steps toward optimizing retail execution inside the physical store, all with the ultimate goal of increasing shelf availability and improving the shopper experience. Trax's Retail Watch on Google Cloud Platform uses Trax industry-leading image recognition engines and Trax Shelfie Cameras – IoT cameras, affixed to the shelf, custom-designed to cover the entire store, and paired with the speed and security of Google Cloud and Edge computing capabilities – to produce actionable, time-sensitive data about every SKU on the shelf. The user friendly application delivers a robust range of reporting capabilities such as distribution, share of shelf, out of stocks, promotional presence, planogram compliance and more, with custom reports for both field users and supervisors.įeatures also include: automated KPI calculations, task prioritization tools, reports highlighting gaps and opportunities, role-based task lists, targeted questionnaires and surveys, geo-located images, historical store data and offline reporting capabilities.New York, NY /PRNewswire/ - Trax, the leading provider of computer vision solutions for retail, and Google Cloud have partnered to bring Trax's breakthrough image recognition and machine learning capability to retail stores, allowing retailers to take advantage of real-time shelf insights at unprecedented speed and scale. With an advanced camera application, Trax allows the field user to take high quality images of the store shelf, have it sent to our Trax cloud and within minutes the user is sent actionable real-time mobile reports on immediate corrective actions to be taken in the store. Trax’s breakthrough mobile application is built on cutting edge computer vision algorithms unique to retail. Reduce manual auditing time and maximise your sales at every point of sale. Trax Retail Execution is a solution that provides consumer goods manufacturers and retailers with unprecedented control and optimization of their in-store execution.
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